EXEED at the Riyadh Fan Zone, Laysen Valley

Arabian Heritage Motors, the Al Ghurair company that distributes EXEED, was exclusive automotive sponsor of Riyadh's largest football Fan Zone at Laysen Valley. Part of EXEED's global 'To What Comes Next' viewing campaign, the build put LED columns of football moments, a trophy-inspired light wall, live match feeds and a cinema-sized screen in front of about 500 guests, with halftime football activities.