Safety is care
A national rail-safety campaign run ahead of the first UAE passenger services, positioning safety as an act of care rather than a warning notice. Indicative advertising visuals show everyday passenger scenarios in shared spaces, and the rollout extends into schools and local communities alongside the paid media.
| Brand | Etihad Rail |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, OOH |
| Source | Zawya |
More from Etihad Rail
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Road-to-rail freight shift campaignIntegrated campaign · 2 Feb 2026 | Integrated campaign | – | 2 Feb 2026 |