Beyond Borders
A global brand platform built on Abu Dhabi-born ambition, launched alongside a plan to invest USD 20 billion over ten years and reach more than 150 destinations. The brand film uses five real people chosen from 450 candidates rather than actors, among them the wildlife photographer Suaad Al Suwaidi, the Michelin-starred chef Arivu Ravikkumar, the filmmaker Nosarieme Garrick and the freediver Florian Dagoury, and was shot in Abu Dhabi, Nairobi, New York, Phuket and Paris.
| Brand | Etihad Airways |
|---|---|
| Agency | Not named |
| Talent | Suaad Al Suwaidi, Arivu Ravikkumar, Nosarieme Garrick, Florian Dagoury |
| Channels | TV, digital, social, OOH |
| Source | Zawya |
