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Integrated campaignGulf28 May 2025

Everyone is on dubizzle

A twentieth-anniversary brand campaign built on the claim that everyone is on dubizzle. Two humour-led films, one for cars and one for property, open on a seller calling into an empty house or empty car park and end with the space flooded by buyers, closing on the platform's monthly usage numbers. Rolled out across digital, social, radio, video, OOH and PR, it drew 122 million impressions in two weeks.

BrandBayut
AgencyBorn28
TalentNot named
Channelsdigital, social, radio, OOH
SourceCampaign Middle East

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