Al-Futtaim built a bespoke sound identity for the mall with Mindloop Studios: a four-note signature, an on-hold IVR piece, a corporate TVC backtrack and a full orchestral theme for the Imagine show, with the oud used as the Arabic anchor across three sets themed innocence, festivity and Arabian. Ahmad Haffar, the voice of the Dubai Metro, voiced it, and Loire Cotler from Hans Zimmer's team sang on the Imagine score.