Dubai+ launch
Dubai Media Incorporated unveiled Dubai+, a subscription streaming service built around family-safe viewing, with content classification and parental viewing controls as the pitch rather than volume of hours. Priced at AED 21 a month across the Middle East and Africa with free-to-view content for global audiences, and opened to Emirati and Arab creators as content partners.
| Brand | Dubai+ |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |