Fathers' Endowment in-app donations
Deliveroo put a dedicated page in its UAE app for the Fathers' Endowment campaign launched by Sheikh Mohammed bin Rashid Al Maktoum, letting customers add a Dh10 to Dh500 donation to a healthcare endowment fund during Ramadan. It sat alongside the campaign's website, call centre, SMS and DubaiNow channels.
| Brand | Deliveroo |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Khaleej Times |
More from Deliveroo
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Ramadan 2023 in-app food-aid donationsPurpose · 30 Mar 2023 | Purpose | – | 30 Mar 2023 |