An omnichannel launch for DAMAC's seventh Dubai master community, fronted by Alia Bhatt, Ranbir Kapoor and singer Majid Al Mohandis, running across print, digital, social, video and out-of-home in Dubai with launch events for media in Dubai and Cairo. A public 'Ultimate DAMAC Islander' competition drew more than 10,000 entries. All creative and media planning was done in house.