Smurfs takeover for Dubai Shopping Festival 2024

A three-week Smurfs activation across the mall for the Dubai Shopping Festival, built around a magic-forest activity area with Papa Smurf's house, an AR mirror that turned visitors into Smurfs, a mirror maze and craft games, plus a 25-minute 'Smurf-tastic Science Fair' stage show and character meet-and-greets. Run with Dubai Calendar and the Dubai Festivals and Retail Establishment, licensed from IMPS and produced by EventBox.