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ExperientialGulf23 Mar 2022

The Showcase

A multi-brand fashion show staged at the Lebanon Pavilion at Expo 2020 Dubai for designers from Jordan, Lebanon, Palestine, Saudi Arabia and the UAE, with Chalhoub's own Tryano and Faces alongside NARS, YSL Beauty and Armani Beauty, and group employees walking the runway in place of models.

BrandChalhoub Group
AgencyNot named
TalentNot named
Channelson-ground
SourceAl Bawaba

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