Cenomi Plus nationwide in-mall activation

To mark the full launch of the Cenomi Plus loyalty platform, Cenomi Centers ran an in-mall activation through May across its whole portfolio of Saudi malls, its first big consumer push after a phased rollout that had already passed 1.5 million app downloads.

Brand	Cenomi Centers
Agency	Not named
Talent	Not named
Channels	in-store, digital, on-ground
Source	Zawya