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PurposeGulf4 May 2021

#RoadSafeTogether

A year-long road-safety awareness push run with RoadSafetyUAE, launched during Ramadan after a spike in accidents in the pre-iftar rush hours. Built around survey data on UAE driver behaviour and pushed on social under the hashtag.

BrandCAFU
AgencyNot named
TalentNot named
Channelsdigital, social
SourceGulf News