Safe & Sound
BurJuman's long-running breast cancer awareness campaign in the UAE, marking ten years of the mall's involvement by 2007. It combined a survivor fashion show, a pink walkathon and media work to push screening and awareness among women across the Emirates, and is a landmark of Gulf cause marketing.
More from BurJuman
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Right in the HeartRebrand · 15 Dec 2025 | Rebrand | – | 15 Dec 2025 |