Bloomberg Asharq brand identity unveil

SRMG and Bloomberg renamed their Arabic business news platform from Bloomberg Al Arabiya to Bloomberg Asharq and unveiled the new brand identity at a Dubai meeting, with Bloomberg chairman Peter Grauer and SRMG chairman Ghassan Al-Shibl presenting it. The identity carried a 24-hour television and radio network, a digital platform, an Arabic Bloomberg Businessweek and a live events series.