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Digital/socialGulf19 Jun 2025

AI-generated scam awareness film

An awareness film that opens as a conventional brand ad then glitches into deliberately surreal AI-generated visuals, mirroring the artificial tactics of phishing scammers who impersonate Aramex. It ran across the UAE, Saudi Arabia and Jordan on the company's own social channels and pushed customers to verify senders and pay only through official channels.

BrandAramex
AgencyNot named
TalentNot named
Channelsdigital, social
SourceCampaign Middle EastCommunicate Online

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