World Cup credit card campaign

A social campaign for anb's credit card built around the 2022 football World Cup, aimed at card holders, non-holders, frequent travellers and football fans. It was the bank's first run on Snapchat and TikTok in Saudi Arabia, planned through OMD's Omni Custom Audiences segments rather than platform demographics, and reported an 81 percent lift in click-through on TikTok.