Everyone is a Winner

A summer shopper campaign run with Lulu across the UAE from 24 May to 4 July 2024. Anyone spending AED 50 or more on Al Islami products swapped the receipt at a Lulu Customer Happiness Centre for a scratch card that always paid out something, then scanned a QR code and followed Al Islami on Facebook and Instagram to enter a digital draw for gold bars, gold coins and freezers stocked with product. An earlier edition ran with Union Coop.