Family Reunion
Adidas opened its month-long FIFA World Cup Qatar 2022 push with a film staging a family reunion of its sponsored footballers, narrated by the rapper Stormzy, under the brand's Impossible is Nothing line. The spot ran alongside the Al Rihla match ball and further brand activations across the tournament month.
| Brand | Adidas Al Rihla |
|---|---|
| Agency | Not named |
| Talent | Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro Gonzalez Lopez, Serge Gnabry, Stormzy |
| Channels | digital, social, TV |
| Source | Communicate Online |