Khalak Asli (Stay Original)
A Back-to-School push for the group's e-commerce arm fronted by Saudi comedian Amy Roko, who wrote a bilingual anthem for it. The anthem carried a dance video showing school and university ranges, and ran to the app and the Dubai Hills Mall phygital store.
| Brand | Hackett London |
|---|---|
| Agency | Not named |
| Talent | Amy Roko |
| Channels | digital, social, in-store |
| Source | Gulf News |
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