Makarem
Makarem has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
See how Makarem compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 2 May 2025
Makarem unveiled a new brand identity at Arabian Travel Market in Dubai, built around the line 'Journey to the Origins' and pitched at pilgrims and religious tourists in Makkah and Madinah. The identity work was done with brand consultancy Brand Lounge and launched alongside the reopening of Makarem Haram View Suites and the flagship Makarem Burj AlMadinah.
Agency: Brand Lounge.
Rebrand · 2025
Taiba unveiled a new corporate identity at a Riyadh reveal ceremony, repositioning itself from a hotel-owning investor into an integrated Saudi hospitality platform. The identity runs on a brand theme called The Charm of Welcome and a Forward Hospitality model, drawing on Saudi hosting traditions as the source of the visual and verbal system.
Rebrand · 2025
Makarem, the hotel brand Taiba owns, took its refreshed corporate identity to World Travel Market London and used the trade audience there to introduce the newly soft-opened Makarem Burj Al Madinah Hotel and Suites. The pitch was faith-inspired Saudi hospitality for pilgrims, aimed at international travel trade and media rather than at guests directly.
Agencies
Credited on Makarem's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Brand Lounge | 1 campaign | 2 May 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Questions people ask
Which agency works on Makarem's campaigns?
Credited on Makarem campaigns: Brand Lounge (1 campaign, latest 2 May 2025).
Know when Makarem signs something new
One email when Makarem or a rival signs a sponsorship, an ambassador or a campaign.
Work at Makarem? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.